OUR STORY

WITH A VISION TO CREATE A SPACE FOR GROWTH, DISCIPLINE, AND PERSONAL OPPORTUNITY, DEFIANT COMPANY WAS FOUNDED. THE IDEA BEGAN EARLY, BUILT ON A DESIRE TO LEAD AND INSPIRE OTHERS TO REACH THEIR HIGHEST POTENTIAL. THROUGH YEARS OF PERSONAL EXPERIENCE AND REFLECTION, IT BECAME CLEAR THAT THE LESSONS LEARNED ALONG THE WAY WERE WORTH SHARING. THE MOTIVATION TO IMPACT ONE INDIVIDUAL AT A TIME IS WHAT ULTIMATELY BROUGHT DEFIANT COMPANY TO LIFE.

COUNTLESS YEARS AS A STUDENT-ATHLETE SPARKED CURIOSITY THROUGH EVERY CLASS, PRACTICE, AND CHALLENGE. THOSE EXPERIENCES REVEALED A POWERFUL TRUTH: EVERY PERSON HAS A PLACE IN THIS WORLD, AND THAT PLACE IS CREATED BY PURSUING THE STRONGEST VERSION OF ONESELF. FAILURE, COMPARISON, AND ADVERSITY SHAPED AN UNDERSTANDING THAT THE MOST SUPPORTIVE PERSON IN YOUR LIFE MUST SOMETIMES ALSO BE THE TOUGHEST CRITIC.

EVEN WITH THAT REALIZATION, THE PATH FORWARD WASN’T ALWAYS CLEAR.
HOW DO YOU LIVE THIS PRINCIPLE - AND THEN GUIDE OTHERS THROUGH IT?

THE ANSWER DIDN’T COME INSTANTLY. IT TOOK REJECTION, MISTAKES, AND A SERIES OF HARD LESSONS TO CREATE THE CHANGE NECESSARY FOR GROWTH. THOSE SAME EXPERIENCES BECAME THE FOUNDATION FOR HELPING OTHERS CHANGE THEIRS.

FROM THAT SHIFT, DEFIANT COMPANY WAS BORN - BUILT ON THE BELIEF THAT BECOMING BETTER BEGINS WITH DEFYING THE PATTERNS, LIMITS, AND EXPECTATIONS THAT HOLD PEOPLE BACK.